Business trends to look out for in 2018

Must read

4 steps from project requirements to executing tasks

Any project, regardless of size, will include a project scope statement, as you'd expect to be taught on most courses for project...

IT Project Teams are STILL driving competitive advantage

In conclusion, IT Projects are perfectly placed to shape the future of business as we emerge from this pandemic. Businesses need to be leaner and more innovative. It’s time for IT Project teams to say, “Hold our coffee, watch us do our thing” – this is our moment.

Securing a Better Position – How To Get Promoted As a Project Manager

Whether you’ve entered at ground level and feel you’re experienced enough to take the next step up the career ladder as a...

Mentoring and project managers – get the best out of a team

Project management isn’t just based on cost and analysis and dealing with stakeholders and your existing team – you also need to...

As we get closer to the end of another year, it’s time to start thinking about how we are going to better our business throughout 2018. After all, with every year that passes by, there are new trends and technologies that emerge. With that in mind, read on to discover some of the most important business trends that you should look out for in 2018.

 

The rise of the experience economy

Customers crave experiences. Customers are more willing to spend money on the likes of trips, dinners, and concerts than products. Businesses are, therefore, trying to focus their efforts around this by building an emotional connection with their customers by building an effective sales process map. After all, clients are increasingly looking for businesses that have shared values. They want a business that is going to speak to their emotions and reasons. They want a story. In 2018, we will see more businesses trying to cater to this.

 

Owned and operated crowdfunding

Crowdfunding campaigns on third party platforms have been used to fund new projects for creatives, retailers, and other professionals. We expect to see more companies beginning to test crowdfunding on their own platforms.

 

Greater focus on project management

Over the past few years, project management has become a greater focus for business, and this is only set to continue throughout 2018. An increasing number of businesses will invest in project management training courses, as they recognise the importance of this for the overall success of their business.

 

Hyper personalised loyalty programs

Loyalty programs have become a key strategy for a lot of businesses throughout the UK and the rest of the world. However, we are likely to see loyalty programs progress further, as the savviest retailers gather heaps of customer information while people shop. They will use this to deliver more personalised loyalty incentives, providing offers that are more likely to engage the specific user in question.

 

Customer-generated content will become more prevalent

Customers trust user-generated content more than any other type of media. After all, when something comes directly from the company, they view it as a sales pitch. However, when it comes from another customer, they relate, as this person was once in their position. More and more businesses recognise this and are making an effort to include customer generated content on their website. There are number of ways this can be achieved, but generally, businesses will offer customers an incentive to provide content.

 

Browser extensions will influence competitive pricing

Last but not least, competitive pricing will be influenced by the browser-based extensions that are becoming popular for the likes of coupon aggregation, crosschecking pricing, and product recommendations. This will cause businesses to reassess their current pricing structure so that they can find ways to appeal to customers more via browser add-ons.

 

So there you have it – some of the top trends we are likely to see make a massive impact throughout 2018. From customer-generated content to project management training, which of these trends do you think your business

- Advertisement -

More articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

- Advertisement -

Latest article

4 steps from project requirements to executing tasks

Any project, regardless of size, will include a project scope statement, as you'd expect to be taught on most courses for project...

IT Project Teams are STILL driving competitive advantage

In conclusion, IT Projects are perfectly placed to shape the future of business as we emerge from this pandemic. Businesses need to be leaner and more innovative. It’s time for IT Project teams to say, “Hold our coffee, watch us do our thing” – this is our moment.

Securing a Better Position – How To Get Promoted As a Project Manager

Whether you’ve entered at ground level and feel you’re experienced enough to take the next step up the career ladder as a...

Mentoring and project managers – get the best out of a team

Project management isn’t just based on cost and analysis and dealing with stakeholders and your existing team – you also need to...

How to equip yourself for a distance learning course

If you are planning to do a distance learning course then read on to see our tips on how you should best...