31 ways you can improve your business

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The author spent the first part of her career working in IT and IT Project Management in the oil industry and investment banking on complex global projects involving the management of outsourced project teams. She now runs a digital marketing company with particular expertise in technical SEO and Content Marketing.

It does not matter what sort of business you run, whether it is a coffee shop or a financial services firm, you are always going to be on the lookout to achieve more. With that in mind, let’s take a look at the many different ways that you can better your business today.

  1. Provide customers with some form of assurance, such as a money-back guarantee.
  2. Monitor the current trends in your industry to see where you could take your business next.
  3. Find out whether any tasks are sucking the life out of your business by finding out where you are really spending your time.
  4. Show your employees that they are appreciated.
  5. Do activities that will bond the team.
  6. Use a free broken link checker to make sure your website does not have any.
  7. Start using search engine optimisation (SEO) techniques to break free from expensive paid online advertising (PPC).
  8. Embrace digital marketing, especially the use of videos.
  9. Make sure your website contains lots of trust signals.
  10. Make a social media marketing strategy so that you have the platform to engage with more people.
  11. Revisit your business plan if you have not done so recently.
  12. Invest in guest blogging services.
  13. For inspiration, visit an exceptional business that does not have anything to do with your own.
  14. Consider taking a project management training course in order to further your ability to manage any projects within your business
  15. Set up a competition to see which employee can be the more environmentally friendly.
  16. Run a client-networking event.
  17. Start sending out agendas prior to every meeting.
  18. Think about starting an affiliate marketing program for your products.
  19. Organise your tasks using a free platform like Trello.
  20. Make sure your loyal customers are rewarded by creating a loyalty scheme.
  21. If you have remote workers, allow small talk on instant messaging platforms so that they can have a better relationship with those in the office.
  22. Upgrade your software whenever prompted.
  23. Encourage previous clients to leave reviews.
  24. Work on your levels of emotional intelligence
  25. Learn how to prioritise tasks effectively.
  26. Make sure your website is not home to any duplicate content by using a plagiarism checker like Copyscape.
  27. Use more freelancers as a more cost-effective way to fill gaps in the business.
  28. Take ten minutes every night to plan what you are going to do the following day.
  29. Plan for shortfalls in cash.
  30. Make sure your website is responsive and has been optimised for use on mobile devices.
  31. Allow your employees to take small breaks every 90 minutes so that they feel refreshed and rejuvenated.

As you can see, there are so many different ways that you can better your business. If you follow the advice that has been presented above, you can help your company thrive and grow.

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Project management has developed into a fully-fledged chartered profession since the granting of the Royal Charter in the UK to The Association for Project Management (APM) in 2017. Training courses for project managers were already available and highly popular to help people gain professional project management accreditation, but with this wider recognition of the profession it is now seen as a desirable career path for many. Whilst the APM has the coveted Royal Charter and continues to develop its APM PMQ (formerly the APMP) programmes, there are also other internationally recognised qualifications that continue to be highly regarded such as PMP and PRINCE2.

Organisations have become increasingly project-focused in this era of rapidly emerging new technologies and they value the expertise that comes with experienced and fully qualified project teams and managers. By investing in their project management capability businesses can be confident of delivering their new projects in time and on budget more often and more successfully. Many major corporation are now training their people to have the right project management qualifications as well as relevant experience, through internal Learning & Development (L&D) programmes; or by using external project management training providers.

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