Goals, milestones, aims and objectives

Must read

The author spent the first part of her career working in IT and IT Project Management in the oil industry and investment banking on complex global projects involving the management of outsourced project teams. She now runs a digital marketing company with particular expertise in technical SEO and Content Marketing.

In the English language the terms goals, aims, missions and objectives all mean essentially the same thing and are used interchangeably in business and in everyday life. But frequently in a project management environment they are used to distinguish between long-term and short-term targets.

On project management courses they often talk about the importance of the business objective in a project and how this is the over-riding factor that should always be our primary concern in every decision making activity throughout the project. So an objective or aim is clearly the final outcome of the project – it could, for example, be “Implement an online booking and payment system…”. It may, or may not, include some type of deadline, for example, “…by the end of 2011”.

The business objective or aim represents the ultimate vision of the project sponsor and other stakeholders of what will be achieved when the project is successfully delivered.

Goals and milestones, on the other hand, relate to intermediate targets that can be used to determine whether the project is on track. They can also, sometimes, be points at which to deliver a completed stage or phase of the project. They can represent the completion of a packet of work that can be used independently of the final product and add some business benefit of their own.

So goals or milestones are short-term achievements of which an example is: “Build an online data repository for client booking details.” Goals are very project-specific and particularly In IT projects their benefit may be less obvious to the end-user – it may be an underlying IT development required for future tasks, such as a library of functions that brings no immediate business benefit.

It may seem a little pedantic to differentiate between these terms in project management, but the distinction is worthwhile to avoid ambiguity. Project management methodologies such as PMP and PRINCE2 place great emphasis on the business objective throughout the life of the project. And perhaps, just as importantly, this distinction provides the project team with a manageable set of targets to achieve in relatively short timeframes. The goals or milestones will motivate the team during the course of the project but the objective or aim will ensure they stay focussed on the end result as the project progresses and the inevitable changes and problems arise.


- Advertisement -spot_img

More articles

- Advertisement -spot_img

Project management has developed into a fully-fledged chartered profession since the granting of the Royal Charter in the UK to The Association for Project Management (APM) in 2017. Training courses for project managers were already available and highly popular to help people gain professional project management accreditation, but with this wider recognition of the profession it is now seen as a desirable career path for many. Whilst the APM has the coveted Royal Charter and continues to develop its APM PMQ (formerly the APMP) programmes, there are also other internationally recognised qualifications that continue to be highly regarded such as PMP and PRINCE2.

Organisations have become increasingly project-focused in this era of rapidly emerging new technologies and they value the expertise that comes with experienced and fully qualified project teams and managers. By investing in their project management capability businesses can be confident of delivering their new projects in time and on budget more often and more successfully. Many major corporation are now training their people to have the right project management qualifications as well as relevant experience, through internal Learning & Development (L&D) programmes; or by using external project management training providers.

Latest articles